how does generating a persona work and how long does it take?

after you create a persona, dibs generates its look: the reference every future deliverable is generated from.

it's one click. dibs generates a set of portraits: closeups for reaction, mid-shots for talking-ugc and wide shots for slideshows: and the persona shows 'generating' while it works.

generating takes a few minutes. when it's done the persona turns ready and you can pick it in a brief. you can generate the look again any time if it drifts.