how do i create a persona?

you create a persona from the personas screen.

• create with ai: describe the persona in plain language and dibs generates its look, voice and bio for you. this is the fastest route.
• fill it in yourself: set every detail: name, industry, bio, audience, voice and tone, example captions, appearance (face, body, hair, skin) and the shot (wardrobe, camera, pov, scene).

either way, dibs then generates the persona's look so it stays consistent across every deliverable. you can fine-tune any detail afterward.