what do brief statuses mean?

a brief shows where it is on the way to a deliverable.

• writing: dibs is writing the hook, dialogue and caption.
• ready: written and waiting for you to check it and generate the deliverable.
• generating: the deliverable is being generated; you'll see a progress percentage.
• failed: something went wrong; generate it again.

once the deliverable exists, the brief follows it: ready, scheduled or posted. see 'what do deliverable statuses mean' for those.