how do i pick personas and formats for a brief?

in the create-a-brief step you choose who stars and in which format.

• personas: pick one or several of your ready personas. each one you add gets its own brief in its own voice.
• formats: pick one or several. each combination of persona and format becomes a separate brief.

the count updates as you go, so you can see exactly how many briefs you're about to generate before you commit.