glossary of dibs terms

the words you'll see across dibs, in plain language.

• workspace: your home in dibs, with its own members, billing, personas and deliverables.
• member: a person who belongs to a workspace, with a role of owner, admin or member.
• brand: the brand your workspace advertises. name it in workspace settings and dibs credits it on every deliverable.
• persona: the ai person who appears on camera in your deliverables, with a look, a voice and a bio.
• look: a persona's appearance: its face, body, hair, wardrobe and scene, generated once so it stays consistent.
• bio: a persona's written personality: its name, industry, audience, voice and tone.
• source: an rss source dibs pulls ideas from, such as a blog, news site, podcast or youtube channel.
• idea: a single thing worth a deliverable, pulled from a source or captured by hand, then summarized by ai.
• angle: an ai-suggested spin on an idea; each brief takes one.
• brief: the plan for one deliverable: an idea plus a persona, a format, the dialogue, on-screen text and a caption.
• deliverable: a finished piece dibs generated, ready to download, schedule or post.
• format: the shape of a deliverable: reaction, talking-ugc or slideshow.
• scheduled post: a deliverable with a date, time and connected account set, waiting to go out.
• posting schedule: a persona's recurring posting times. 'add to schedule' drops a post into the next open posting time.
• connected account: a tiktok or instagram account linked to a persona for publishing and performance.
• platform: where a post goes out: tiktok or instagram.
• automation: a recurring run that picks ideas, writes briefs, generates deliverables and publishes them or holds them for your approval.
• asset: the thing you feature in a deliverable: a product, app, website, property or club, with photos and optional clips.
• tokens: the unit you spend to generate personas, briefs and deliverables. a plan grants tokens monthly; a top-up pack is a one-time purchase that never expires.