how does the posting schedule decide what posts when?

publishing and scheduling

each persona has its own posting schedule. a deliverable added to the schedule posts at that persona's posting times, in order.

when you 'add to schedule', a deliverable drops into the next open posting time for that persona: the soonest upcoming time that doesn't already have a post. add several and they fill the posting times one after another.

change a persona's posting times on the posting schedule screen and its upcoming posts follow them.
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