what are the formats?
each format suits a different kind of idea.
- reaction: your persona reacts to an idea with the headline on screen; great for hot takes and commentary.
- talking-ugc: your persona talks to camera, ugc-style; great for explainers, tips and stories.
- slideshow: a photo carousel with a strong first slide and a payoff on the last; cheap to generate and great for testing a hook.
not sure which will land? generate the same idea in more than one format and compare.
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